"The instructor is awesome. His care with presentation and the ability to reinforce the personal style over the content will have a lasting impression in my life." Oracle

Customized Consulting

Communication Program Consulting: Strategizing Corporate Communications

Communication drives enterprise-wide initiatives. Consulting with organizations, The Henderson Group analyzes goals and problem areas, and develops communication programs to restructure organizations, recharge sales initiatives and revitalize customer service.

Using our unique methodology, companies develop a corporate communication strategy that changes cultures, aligns initiatives and motivates. Sales organizations produce better results; customer service promotes increased satisfaction; and geographically deployed organizations develop consensus and focus via the Internet.

The results are increased productivity, greater satisfaction and an improved bottom line.

Presentation Preparation: Perfecting Message and Delivery

When key executives prepare high stakes presentations for new product launches, shareholder meetings, IPOs and analyst presentations, we work with them to:

• Identify the critical core message
• Structure a slideshow that gains acceptance for their point of view
• Sharpen their personal style to enhance credibility, and to effectively engage and persuade.
• Master Q&A sessions to involve the audience and keep them focused on the message.

Our customized approach is tailored to the needs of each individual company, speaker, event and audience.

Media Training: Communicating Your Story Through the Press

Communicating your story through the media is a highly effective vehicle for getting your message to customers, investors, the financial community, key audiences and the general public. Unlike advertising, however, you do not control the final message that is presented about you. To get your message conveyed accurately, fairly and positively requires a specific set of skills. Media Training from The Henderson Group enables you to learn, practice and apply the skills and tactics needed to work with the press in any situation and ensure as much as possible that the story told about you is accurate and positive.

The Henderson Group offers coaching and workshops that give participants the skills they need to anticipate, understand and guide a variety of interview scenarios. Participants gain a thorough understanding of how reporters work, what earns and maintains their interest and how they sometimes attempt to pull information out of unwilling interviewees. By understanding these techniques and practicing dealing with them in simulated interviews, participants learn how to handle even the most challenging interview situations.

The results of the work

• Identify key messages and goals for an interview in advance
• Stay on message no matter the interview questions
• Be quotable and memorable
• Counter negative coverage
• Prepare to handle difficult or crisis news coverage
• Recognize common tactics reporters use to probe for information and put interviewees off guard
• Leverage your message in person, on the phone or in radio or television interviews

     Specific Skills Mastered

• Crafting a key message strategy before the interview
• Using keywords and bridging techniques to stay on message
• Presenting an authoritative and positive image in all situations
• Handling novice, difficult or hostile interviewers
• "Bullet proofing" techniques for handling difficult situations and questions

Delivery: Customized formats, including workshops, coaching and consulting.

Kick-Off Events: Producing Events for Maximum Impact

Client companies bring The Henderson Group into kick-offs, product launches and quarterly meetings as:

Speakers: engaging and motivating, and
Coaches: preparing presenters and messages for maximum effect.

Our expertise protects your return on investment and guarantees a highly rated event.

When properly produced, online events can generate the same advantages for drastically reduced costs. Our services migrate meetings online.

Web Events: Leveraging Your Message

Conducting events online saves time and money, but the success of these events requires specialized content, communication styles and skills for online delivery. The Henderson Group produces your event, leverages the online technology, and creates a message and materials specifically designed for maximum impact online.