"Immediately following this class, I worked a sales campaign and won my biggest deal since joining PTC – and closed with my best quarter. Last quarter, I again did my biggest deal to date! The cornerstone of this sales campaign was a presentation to the management team. I am a strong believer in this training - the best 2 days I could imagine spending in class. I really appreciate the excellent coaching helping me interacting more effectively with customers."
- Sales Representative, PTC

Art of Business Writing: Mastering Effective and Professional Written Communication

Good business writing demands a firm grasp of basic writing skills and an understanding of the subject matter and the intended reader. Once mastered, the skills to prepare, compose and revise a letter, speech or presentation can dramatically improve the responses you receive to your writing and also enhance your professional image.

The Henderson Group workshop on business writing helps participants improve their writing by focusing on the process of clarifying goals and thinking before beginning to write, then revising until the final product is ideally matched to the intended reader.

The results of this work:

• Understand the relationship between clear thinking and clear writing
• Communicate succinctly and effectively
• Present a professional image for yourself and your organization or company

Specific skills participants will master:

• Preparing a plan for any type of writing
• Reader-focused writing
• Crafting a message strategy before starting to write
• Writing to be understood
• Ensuring a positive response from your written communications
• Identifying and avoiding common writing mistakes
• Editing for clarity and content

Delivery: Customized formats, including workshops, coaching and consulting.