|
|
"Immediately following this class, I worked
a sales campaign and won my biggest deal since joining PTC – and
closed with my best quarter. Last quarter, I again did my biggest deal
to date! The cornerstone of this sales campaign was a presentation to
the management team. I
am a strong believer in this training - the best 2 days I could imagine
spending in class. I really appreciate the excellent coaching helping
me interacting more effectively with customers."
- Sales Representative, PTC |
Sales Presentation Mastery:
Moving the Sale Forward
In the Sales Presentation Skills Workshop,
participants learn to deliver convincing, deal-closing presentations
that are crucial to sales success
in today's competitive market. Through active participation rather
than lectured instruction, sales representatives identify their own presentation
challenges, learn new skills and techniques and then immediately experience
applying them in front of an audience. Participants learn to use voice,
gesture, presentation structure, stories and metaphor to engage, persuade
and influence even the most skeptical customer. The Henderson Group's
unique and proven feedback model where instructors, peers, and videotape
provide immediate feedback gives participants the ability to rapidly
learn, reflect on and improve their sales presentation skills.
The results of this work:
- Craft a clear
value proposition that addresses the specific needs of the customer
- Map specific product
and services to customer benefits
- Differentiate products
and services from competitors
- Project a personal style
that builds rapport and trust
- Present ideas
and information to customers
- Move revenue objectives
forward by influencing large groups in addition to one-on-one communications
Specific Skills Mastered:
- Creating metaphors
to explain complex products and technologies to all audiences
- Incorporating actual business scenarios into the presentation to
support the
overall presentation message.
- Holding audience
attention through gestures and movement.
- Handling difficult
questions, people, and situations.
- Using vocal pitch,
pace and volume to engage the audience.
- Using questions
to engage a passive audience.
- Delivering compelling conclusions
with a clear summary and required next steps.
Delivery: Customized formats, including
workshops, online, one-on-one coaching and consulting.
|